Landing page optimization

Your ad clicks
cost money. Don't waste them.

A slow landing page makes every ad click more expensive and less likely to convert. We fix Core Web Vitals at code level — so your budget actually works.

−20%
mobile conversions per 1s delay
↗ Google Ads Help / support.google.com
↑CPC
slow page = lower Quality Score = higher cost
↗ Google Ads Quality Score
−25%
CPC reduction after CWV fix in real cases
↗ RUMvision real-world audits
PageSpeed · Field Data (CrUX) real users
LCP
4.9s
INP
310ms
CLS
0.38
LCP
1.7s
INP
98ms
CLS
0.03

Mobile score 60–75 is normal after fix — field data (CrUX) is what Google ranks.

// The chain reaction

A slow landing page doesn't just
annoy users — it burns your ad budget

Every element of your ad campaign depends on what happens after the click. Slow pages break the entire chain.

// 01
🐌
Page loads slow

Hero image not preloaded. Render-blocking JS. Third-party scripts delaying paint.

LCP > 4s → "Poor"
// 02
🚪
User bounces instantly

53% of mobile visitors leave if the page takes over 3 seconds. Your ad paid for that click.

↗ Google Research
// 03
📉
Quality Score drops

Google tracks bounce signals from your landing page. Poor experience = lower Quality Score.

Landing Page Exp. → "Below average"
// 04
💸
You pay more per click

Lower Quality Score raises your CPC and lowers your ad rank. Less visibility, higher cost.

Real cases: CPC −20–25% after fix
// GOOGLE OFFICIAL

Core Web Vitals scores directly affect Google Ads Quality Score — including landing page experience rating which determines your CPC and ad position.

support.google.com →
// What we optimize

Every bottleneck.
At the code level.

Not plugin toggles. Not cache settings guesses. Real diagnosis of what slows your specific page — then targeted fixes in actual code.

// typical result
LCP −60–70%
from 4–6s down to 1.5–2s
🖼
Hero image & LCP element

Preload hints, next-gen formats (WebP/AVIF), correct fetchpriority — the single biggest LCP win on most landing pages.

Render-blocking JavaScript & CSS

Scripts that delay page paint are deferred or inlined selectively. Critical CSS extracted and inlined above the fold.

🔌
Third-party scripts

Analytics, chat widgets, pixel tracking — audited and loaded asynchronously so they stop blocking your LCP and INP.

📐
Layout shift (CLS)

Images without dimensions, late-loading fonts, dynamic banners — every shift source identified and stabilized.

🖱
Interaction responsiveness (INP)

Buttons, forms, CTAs that feel sluggish — main thread blocking tasks identified and resolved so interactions feel instant.

// Process

How it works

Transparent from start to finish. You see exactly what's broken and exactly what was fixed.

01
// Day 1

Full CWV Audit

Field data from CrUX + Google Search Console + manual Lighthouse diagnosis. We find the real bottlenecks — not just what the score says, but why it's happening and in which order to fix it.

02
// Day 1–3

Code-Level Fixes

We go into actual code — HTML, CSS, JS, server config. No generic plugin toggles. Every fix is targeted to your specific page and its specific bottleneck.

03
// Day 3–5

Delivery + Full Report

Before/after screenshots from PageSpeed Insights, CrUX field data comparison, list of every change made with explanation. You own the result — no dependency on us.

04
// Day ~28

CrUX Updates — Rankings Follow

Google's CrUX field data refreshes every 28 days. Real users feel the improvement from day one. Quality Score and organic rankings reflect the fix within 3–5 weeks.

// what you get
  • Before/after PSI screenshots
  • CrUX field data analysis
  • List of all changes made
  • Google Search Console guide
  • No recurring fees
// timeline
3–5 days
audit → fixes → delivery
// Pricing

One price.
One-time.

You know the exact cost before we start. No hourly rates, no retainers, no surprises.

// service
Landing Page Optimization
Single page — promo, lead-gen, product, portfolio
$149
one-time payment
⏱ 3–5 business days
  • Full LCP, INP, CLS audit
  • Hero image & LCP optimization
  • Render-blocking JS/CSS fix
  • Third-party script audit
  • CLS stabilization
  • Before/after report with all changes

Works on: WordPress, HTML, Webflow, custom builds
Get Started →
// also available
Catalog site
Multi-page business / blog
$299
Online store
E-commerce with products & checkout
$499
Large platforms
Magento 2, high-traffic, custom
Custom
// note on PageSpeed scores

Mobile scores of 60–75 after optimization are realistic and normal — field data (CrUX) is what Google uses for rankings, not the lab score. We optimize for real users, not synthetic numbers.

// FAQ

Common
questions

Google evaluates landing page experience as one of three components of Quality Score. If users bounce quickly after clicking your ad, Google interprets this as poor relevance or bad UX — and lowers your score. A lower Quality Score means you pay more per click for the same ad position.
Google's CrUX (Chrome User Experience Report) updates every 28 days — that's the data Google uses to evaluate your site's real-world performance. Your actual visitors feel the improvement from day one. Organic rankings and Quality Score improvements reflect the fix within 3–5 weeks after CrUX refreshes.
Yes — and this is a common misconception. Google uses field data from CrUX (real users on real devices) for rankings, not the lab score from PageSpeed Insights. A page with a mobile score of 65 can fully pass Core Web Vitals in field data if real users experience good LCP, INP, and CLS. We optimize for what Google actually measures.
No. We only change how assets are loaded and executed — not how they look. Your design, copy, and functionality stay exactly the same. All changes are tested before delivery.
Caching plugins improve lab scores but often don't move real CrUX field data — which is what Google actually uses. We fix root causes: render-blocking resources, unoptimized LCP elements, heavy JavaScript, and interaction bottlenecks that plugins can't reach.

Send us your URL.
We'll find what's hurting it.

Free CWV audit — field data analysis, main bottlenecks, and what it would take to fix them. No commitment.

Free audit · No commitment · Reply within 24h